Privacy Policy

LaSalle Agri Inc.

7162 LaSalle Line

Watford, Ontario N0M 2S0

Canada

LaSalle Agri Inc. ("LaSalle Agri," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with:

• Our website at lasalleagri.com and any subdomains
• Our online application and related digital services
• Our email communications and marketing campaigns

By using our website or application, or by providing your information to us, you consent to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, you must not use our website or application.

1. Who we are and how to contact us

LaSalle Agri Inc. is an agricultural company that provides farmers with premium fertilizer and related services across Ontario and other regions we may serve.

If you have any questions about this Privacy Policy or how we handle your information, you may contact us at:

• Email: info@lasalleagri.com
• Telephone: +1 519 800 FARM (3276)
• Mailing address: 7162 LaSalle Line, Watford, Ontario N0M 2S0, Canada

2. What information we collect

We collect information that you provide directly to us and information that is collected automatically when you use our website or application.

2.1 Information you provide to us

Depending on how you interact with us, we may collect:

• Contact and identity information
  • Name
  • Email address
  • Telephone number
  • Business name
  • Farm name
• Farm and business details
  • Farm location or service area
  • Number of acres
  • Crop types
  • Other information you choose to provide about your operation
• Communication details
  • The content of messages you send to us (for example through contact forms on the website, direct email, or calls logged in our systems)
  • Information you provide when you request a quote, ask for a visit, or participate in a promotion or giveaway

When you submit a contact form, quote request, or other form on our website or application, by submitting that form you agree to this Privacy Policy and our Terms and Conditions, and you consent to us contacting you about our services, including for marketing purposes such as newsletters, promotions, and product information. You may opt out of marketing communications at any time as described in section 7.1 of this Privacy Policy.

• Newsletter and marketing sign ups
  • Email address and any information you choose to share when subscribing to our newsletter or marketing communications
• Application accounts When you create an account on our application, we may collect:
  • Login or account credentials such as email and password
  • Profile details and preferences
  • Any information you submit or generate while using the application

For certain recruitment or vendor related processes, we may also collect information you choose to submit on an application or form, which may be shared with our management company Group Solum and vendors as clearly stated on those specific forms.

2.2 Information collected automatically

When you visit our website or use our application, we and our service providers may automatically collect certain information about your device and usage by using cookies, pixels, and similar technologies. This may include:

• IP address
• Browser type and version
• Device type and operating system
• Referring website or campaign
• Pages viewed and links clicked
• Time and date of visits
• How you interact with forms, buttons, and content

These tools help us understand how visitors use our website, how our marketing performs, and how people reach us by phone or online.

3. How we use your information

We use the information we collect for the following purposes:

3.1 To provide and improve our services

• Responding to inquiries and quote requests
• Scheduling and coordinating farm visits or appointments
• Providing information about our fertilizer and related services
• Operating, maintaining, and improving our website and application
• Troubleshooting issues and improving user experience

3.2 For communication and marketing

• Sending newsletters and updates
• Sharing event invitations, promotions, and giveaways
• Providing agronomic and product related information that may be relevant to your operation
• Following up after you contact us through the website, events, phone calls, or email
• Contacting you for marketing purposes after you submit a form on our website or application, based on the consent you provide when submitting the form

You may opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly.

3.3 For business operations and planning

• Managing and maintaining our customer and prospect records
• Understanding how farmers and other visitors engage with our website, application, and campaigns
• Conducting internal reporting, forecasting, and planning
• Using aggregated and de-identified statistics for research or to demonstrate proof of concept and results
  • When we use aggregated or de-identified data, we do not share specific farm identifying information with partners

3.4 For recruitment and vendor relations

• Reviewing and processing applications for roles or opportunities
• Sharing relevant recruitment information with our management company Group Solum and vendors when clearly stated on applications or forms

3.5 For legal and compliance purposes

• Complying with applicable laws and regulations in Ontario and Canada
• Maintaining records for tax, audit, and legal purposes
• Detecting and preventing fraud, misuse, or security incidents
• Protecting our rights, property, and the safety of our team and customers

4. How we share your information

We do not sell your personal information.

We may share your information in the following circumstances:

4.1 Service providers

We engage third-party service providers to perform functions on our behalf and to assist us in operating our business and delivering services. These service providers process information on our behalf and only as necessary to provide their services to us.

4.2 Group Solum and related entities

We may share certain recruitment and administrative information with our management company Group Solum and relevant vendors when it is clearly stated on the application or form you choose to complete.

4.3 Aggregated and de-identified information

We may use or share aggregated or de-identified data for research, internal analysis, or to demonstrate performance and results of our services. When we do this, we do not share specific farm identifying details with partners.

4.4 Legal and compliance

We may disclose your information if we believe it is required or appropriate to:

• Comply with applicable laws or legal processes
• Respond to lawful requests from public authorities
• Protect our rights, property, operations, or safety
• Protect the rights, property, and safety of our customers or others

4.5 Business transactions

If we are involved in a transaction such as a merger, acquisition, reorganization, or asset sale, your information may be transferred as part of that process, subject to appropriate protections and applicable law.

5. International transfers

Our primary operations are located in Ontario, Canada. However, some of our service providers may process data in other jurisdictions.

By using our website or application and providing your information, you acknowledge and consent that your information may be transferred to and processed in other regions, subject to appropriate safeguards and applicable laws.

6. How long we keep your information

We retain your information for as long as necessary to:

• Fulfill the purposes described in this Privacy Policy
• Provide our services and maintain our relationship with you
• Meet business needs and operational requirements
• Comply with legal, tax, and regulatory obligations

When information is no longer needed, we will delete it or anonymize it in a reasonable manner, subject to any legal obligations that require retention for a longer period.

7. Your choices and rights

7.1 Marketing communications

You may opt out of marketing emails at any time by:

• Clicking the unsubscribe link in any marketing email we send
• Contacting us at info@lasalleagri.com and requesting to be removed from marketing lists

We may still send you non-marketing communications where permitted by law, such as responses to inquiries, transactional messages, or essential service updates.

7.2 Access, correction, and deletion

Subject to applicable laws, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information where it is no longer needed for the purposes described in this Privacy Policy or where we have no legal basis to continue processing it

To exercise these rights, please contact us at info@lasalleagri.com. We may require verification of your identity before responding to your request.

Some information may be retained where required or permitted by law, or where we have legitimate business or legal reasons to do so, including record-keeping, tax, and audit requirements.

8. Cookies and similar technologies

We use cookies and similar technologies on our website and application to:

• Enable the site to function properly
• Understand how visitors use our pages and forms
• Improve performance and user experience
• Measure and improve the effectiveness of our marketing

These technologies may be set by us or by third-party service providers.

8.1 Types of cookies we may use

• Essential cookies Required for the website or application to function and to enable core features such as form submissions and security.
• Analytics cookies Used to understand how visitors use our website and application, which pages are most visited, and how people navigate our content.
• Marketing and advertising cookies Used to measure the performance of our marketing campaigns and understand which channels lead farmers and other visitors to our website or to contact us.

8.2 Your cookie choices

At this time, our website does not use a dedicated cookie banner or preference manager. Your browser may allow you to:

• Block or delete cookies through your settings
• Receive alerts when cookies are being placed

If you block or delete cookies, some parts of our website or application may not function correctly.

In the future, we may introduce a cookie banner or preferences tool that allows you to manage non-essential cookies more directly. When we do so, we will update this section accordingly.

9. Children's privacy

Our website, application, and services are directed to adult users such as farmers, business owners, and agricultural professionals.

We do not knowingly collect personal information from children under the age of 13, and we do not intend our services to be used by children under 16 without appropriate supervision and consent as required by applicable law.

If you believe a child has provided personal information to us without appropriate consent, please contact us at info@lasalleagri.com and we will review and take appropriate action.

10. Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, loss, or disclosure. These measures include the use of reputable service providers, access controls, and secure transmission methods where appropriate.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of information transmitted over the internet or stored in our systems.

If you believe the security of your interactions with us has been compromised, please contact us immediately.

11. Links to other websites

Our website and application may contain links to third-party websites such as:

• CFIA
• OMAFRA
• MECP
• Group Solum
• Other partners, municipalities, and industry organizations

We are not responsible for the privacy practices or content of those third-party sites. When you follow a link to an external site, that site's own privacy policy and terms will apply. We encourage you to review those policies before providing any personal information.

12. Disclaimer regarding website and application content

The content on our website and application is provided for general informational purposes only.

It does not constitute technical advice, agronomic advice, financial advice, or legal advice. Decisions about fertilizer use, crop planning, compliance, and other aspects of your operation should be made by you, where appropriate with the assistance of qualified agricultural advisors or other professionals.

While our team and advisors may provide guidance and share experience, LaSalle Agri Inc. does not accept responsibility or liability for decisions or outcomes that result from the use of website or application content. You should always consider your specific farm conditions, local regulations, and professional advice before applying any information from our website or application.

13. Changes to this Privacy Policy

We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.

When we make changes, we will:

• Update the "Last updated" date at the top of this page
• Post the revised Privacy Policy on our website

In some cases, we may also provide additional notice, such as by email or through a notice on our website or application.

Your continued use of our website or application after any changes are posted constitutes your acceptance of the updated Privacy Policy.

14. How to contact us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your information, you may contact us at:

LaSalle Agri Inc.

7162 LaSalle Line

Watford, Ontario N0M 2S0

Canada

Email: info@lasalleagri.com

Telephone: +1 519 800 FARM (3276)

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